Overview
Dynojet is a leading manufacturer of performance products for powersport vehicles, including motorcycles, utility terrain vehicles (UTVs) and snowmobiles. Dynojet’s product offering includes fuel management solutions that optimize engine performance and efficiency, ignition products and vehicle diagnostic equipment. Founded in 1972, the company is headquartered in Las Vegas, Nevada and maintains locations in Montana and Holland. Dynojet products are sold globally through a network of distributors and dealers.
Key Value Creation Initiatives
Recruited engineering talent to drive new product innovation
Improved profitability by transitioning from hard parts to software-based solutions
Identified growth initiative to significantly expand addressable market by entering the high-growth UTV category
Built successful direct-to-consumer sales and marketing function